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Posted on 09-24-2014

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When you are craving a particular type of food, looking for a local doctor, or trying to find something to do, how often do you turn to your smartphone instead of your desktop computer? The lower prices and better data plans on smartphones have consumers using their phones more and more to search the internet.

Current research shows that searches made on mobile devices make up approximately 40% of website traffic and this number continues to grow.

SEO Tips for Mobile-Friendly Websites

Build a Mobile Optimized Veterinary Website

Websites designed for use on a desktop computer don’t perform well on mobile devices. As such, search engines prioritize veterinary websites that are mobile-optimized before non-mobile friendly websites.

While Google supports three different configurations for creating mobile-optimized veterinary websites, they have openly recommended webmasters use responsive website design. When building a responsive website, all HTML content is the same but CSS media queries determine where and how the content is shown on different types of devices.

Mobile app creation is not recommended for most cases. Search engines can’t crawl or index mobile apps so they don’t show up in search results.

Compelling Content for Mobile-Friendly Websites

Develop Top Funnel Content

Great content is the foundation of a mobile-friendly website. Place the most useful content near the top of the page for better visibility. When crafting content optimized for mobile, include:  

•    Content promoting the veterinary services you offer
•    Detailed information about the services and products you provide
•    Helpful articles or blogs since these pull in pet owners
•    Create new client specials and offers to encourage conversions

Manage Page Speed and Pop-ups

According to Google’s guidelines, content on a mobile website should load within one second or less. Make an effort to speed up page load times as websites with slower load times may be penalized.

Pop-ups are annoying, especially on a smartphone. Avoid using pop-ups. Instead give users the option to sign-up for newsletters and provide clear calls-to-action.

Google Maps Make Websites Mobile Friendly

Optimize for Local Pet Owners

Recent research found that 94% of mobile users conducted local searches and 84 % took action as a result of the search.

If your veterinary hospital has several locations, create mobile-friendly optimized web pages for each location. Include a Google Maps link to make it easy to get directions and increase conversions of visitors to new clients.

Make Contact Information Easy to Find

Mobile users have the highest bounce rate on websites. It’s critical that your veterinary hospital’s contact information is easy to find and users can take immediate action. Carefully plan where you will place your phone number, directions, and business hours to accommodate mobile users.

If you have any questions about mobile optimization for veterinarians or would like more information regarding veterinary SEO best practices, call 1-800-IMATRIX.


 

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