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Posted on 01-22-2014
When using Google to search online, you have likely noticed search results with faces pictured next to them. These results with faces are Google Authorship hard at work. Authorship not only increases author recognition, it also differentiates your web pages in Search Engine Results Pages (SERPs). Separating yourself from the competition is essential to attracting new clients to your veterinary practice.
Wonder how authorship is implemented? Even if you aren’t technical, it is easy to set up. (If you try to set up authorship following the directions here and are still struggling, call our support team at 1-800-IMATRIX.) Now, let’s set up authorship on your website.
To get started, you will need a Google account, Google+ profile (with a professional, high quality image of you), and a veterinary website. There are a variety of ways to set up Google Authorship, but we will follow the most common way to set it up. After we are through, we will use the Google Rich Snippet Tool to check our work. After you sign up for a Google+ profile, follow the steps listed below.
1. Click on your “About” tab.
2. Scroll down to “Links.”
3. Select “Edit.”
4. Locate the “Contributor to” area.
5. Choose “Add custom link.”
6. The “Label” should be your practice’s name.
7. The “URL” is your website address exactly as it appears in the SERPs.
8. Once done, select “Save.”
1. In your website content, add a byline that says: “By (Fill in Your Name)”
2. Create a text link on the page for “Your Name” and link it to your Google+ profile.
3. Be sure to include rel=author in that link.
It should look something like this:
By <a href=”https://plus.google.com/[youridhere]?rel=author”> Your Name </a>
4. To test your efforts, go to the Google Rich Snippet Testing Tool, enter your website address, and click on “Preview.”
If you set up Authorship correctly you will see “Authorship is working for this webpage” under the “Authorship Testing Result” area. If not, go through the steps above again.
It will likely take some time before Google recognizes your efforts, ie. before your Authorship shows up in search results. For more information about website optimization for veterinarians, call 1-800-IMATRIX for free online marketing tips.
Great article, Dustin!! I'm co-founder of SiteCondor, and we just launched Authorship support (among other Structured Data features) - useful to check author/publisher markup across entire sites: http://blog.sitecondor.com/2014/01/22/introducing-structured-data-features/