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Posted on 07-23-2014
As a local veterinary clinic, you should always be listening to what people are saying about you, your clinic, and your services. Social media is a great tool for getting feedback about what you are doing right and what can be improved in the future. Let’s take a look at how to cull useful feedback from your social media pages.
Social listening allows your business to really hear what people are saying about you online. There are several different ways to “listen” on social media, including: engagement tracking, social mentions, hashtags, and mention tracking tools.
Engagement tracking on social media is easy. When you log into your Facebook account, review your “Activity” alerts. On Google+ and Twitter, view your “Notifications” to check out what type of engagement your pages are getting. Review what your followers are liking, sharing, +1ing, retweeting, or adding comments to on your page. What are followers engaging with? Following engagement will give you hints about what your clients are really interested in.
Additionally, comments, whether negative, constructive, or positive, will provide insight for your business’ best practices. For example, when you run a Friday-only special, do followers respond with comments wishing it was on Saturday instead? This type of feedback can be used for improving future promotions. After posting anything to Facebook, Google+, and YouTube, always keep an eye on the comments section.
How can you see who is talking about your business even when they aren’t engaging with your posts? Social mentions. On Facebook, Google+, and Twitter, anytime a user tags you or your business in a post using the “@” symbol, you can see the post. Always respond or engage with any social mentions (even if it means you simply like or +1 the post). This returned engagement lets people know you see their feedback and encourages them to keep giving it.
#Hashtags are a great way to get feedback on your veterinary clinic and the services you offer. To use this search function on a social network, type in #YourBusinessName or a #keyword into the search bar. Even general feedback that relates more to veterinary care as a whole and not your specific clinic can be informative.
Use free tools for social listening. These tools save you time since they either give you an immediate alert or allow you to perform a quick and through search for your clinic name and related topics. Useful free tools include Google Alerts, Facebook Insights, TweetDeck, Social Mention, and Topsy.
Social media management for your veterinary practice can take time and resources. Interested in getting the help of social media experts? Call 1-800-462-8749 for a free social media consultation.
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