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Posted on 01-29-2014
By: Chad Shannon
Today , we will be examining Schema markup for web pages and videos, in addition to the relevance of schema to your website’s search engine visibility. First, let’s examine the most frequently asked question about Schema markup: what is it?
Schema refers to a series of HTML tags used to markup web pages for all the major search engines. Major search engines like Bing, Google, Yahoo!, and Yandex use this markup information to improve the appearance of search results, making it easier for pet owners to find the right web pages. Schema is similar to a road sign on the highway that tells a driver where to go to reach a specific location, in our case its essential data regarding how to get to your veterinary website. Schema is not solely used on websites; it is also available for TV, Radio, and Video.
Now that you know what Schema is, let’s explore what it actually does. Search engines pull data from Schema to create what is termed a “rich snippet” for the results page. Imagine a library where all the books are correctly categorized and you are able to find exactly what you are looking for. This is what Schema does for web pages in a highly efficient and relevant matter regarding search queries. Not all information will be included in Schema markup, but a best practice is to markup as much information as possible to help search engines better understand your content and present it better to pet owners search for information.
There are tools available to help with Schema markup that work by simply highlighting an element and then allowing the input of the information about the object, whether it be an image, address, phone number, or a website description.
Now that we have discussed what it is and how it works, let's explore Video Schema Markup and how it can help Google, Yahoo, and Bing to properly index your video content and display search results. A video on a website page will typically contain a video, a title, and description; all of these objects are defined as a schema.org video object. Schema requires that you add item properties, scope, and type in the video object container. After adding these items, you can add properties to visual data such as a title or a description. Hidden elements and thumbnails can also be added to create a more complete search engine result.
To assist and help with Schema Markup please go to Rich Snippets for adding Schema markup. The tool is easy to use and can assist you with both website and video Schema markup.
If you still have questions about Schema and optimizing your veterinary website, call 1-800-IMATRIX to speak with an Internet Consultant.
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