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Posted on 04-30-2014
Online video can rapidly make your veterinary website an engaging space for your clients, but how do you know if you have the right video content strategy in place? When done properly, online video will creates confidence in your expertise and experience from a viewer standpoint. When done poorly, viewers get bored and you risk making your practice appear unprofessional. In follow-up to our eBook, How to Make Engaging Video, we will discuss creating the right video content strategy. Follow these tips to produce video content for great SEO results and convert website visitors into new clients.
A successful strategy includes a variety of videos shared on your YouTube channel and your website. A mix of different styles of video will keep pet owners interested and engaged. Share demonstration videos, video testimonials, and behind-the-scenes clips to keep your content fresh and diverse.
Just like the written content on your website, your video content needs to be optimized for search engines and users. Optimize the meta data and title for your online videos, in addition to your overall YouTube channel. This ensures that pet owners searching online in your local area have a better chance at finding your video content and your veterinary website.
A video posted on your YouTube channel will get a decent amount of views, but embedding the videos to your website and blog will ramp up views. The right video content strategy for veterinarians makes sure your videos are seen by the YouTube audience, as well as pet owners visiting your website and blog.
Integrate your social media presence into your video content strategy. Share your online videos on your Facebook, Google+, and Twitter pages. Every time a social media user likes, comments or shares your video, you exponentially increase your audience reach.
The ideal strategy will include shoot schedule, a calendar of topics, and dates for posting videos. Don’t post all your videos in one sitting. Rather, post videos periodically to give your clients a reason to come back to your website and to subscribe to your YouTube channel. An organized strategy gives you the right amount of time and resources to execute your strategy while still handling all the other responsibilities of your veterinary practice.
For more information on how to create quality video content and the best video strategy for your veterinary practice, call 1-800-IMATRIX. Our Internet Consultants are standing by to help you take your SEO and video content strategy to the next level.
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