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Posted on 07-27-2017
Your website is one of the most important investments you can make in the long-term success of your business. When contemplating a new, or even your first, website, you want to be sure it will not only support your business growth, but it also must check off the boxes for being easy to use, update, and manage yourself.
So, what are some of the features that veterinary business owners should look for in a website? We asked ourselves that same question and came up with a long list of nice-to-haves that we ultimately boiled down to the below list of not-so-obvious features that have a big impact on your website. Here’s what to look for in your next website to make your life easier and website successful:
It all starts with a dashboard. As your control center, the dashboard should give you easy access to the admin side of your website including the editor, performance stats, analytics, lead data, and applications.
For those who want to update and customize your website without professional help, a user-friendly, place-and-play editor is a must. The editor should include the ability to easily change the page content, images, banners, buttons and more – without complicated instructions.
Be a better blogger with a built-in blog that allows you to schedule future posts, add customizable SEO titles and meta descriptions to your articles, and insert photos and links.
Encourage visitors to your website to take the next step in contacting you via integrated forms (HIPAA-complaint where necessary). The most powerful forms are customized to your visitors’ unique needs and can track who, when, where, and how the form was found.
An additional nice-to-have feature is the integration of client information and email marketing capabilities. Look for sites that offer customizable email templates or the ability to create your own. Keeping a master client contact list within the admin side of your website makes it possible to send email cards, surveys, and newsletters with a few clicks of the mouse.
An analytics dashboard will help you understand your website performance including website traffic, views, and click-throughs over time, by device, and traffic source.
While you may or may not be able to find all these features elsewhere, you will find them in the new Portal platform that now powers all new VetMatrix websites. Unveiled earlier this year as an upgrade to the iControl system, Portal was designed with the wants and needs of not only our clients, but your clients, in mind.
Make sure to do your homework before committing to your next website. If you’re currently in the market for a new one, or if you just want to compare what your current site may be lacking, contact us for a free, live demonstration of the cutting-edge features of Portal to help ensure your website investment is a wise one. Call 800.481.2357, to schedule your demo now.
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