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Posted on 04-23-2014
A client testimonial, whether it is word-of-mouth, written online, or on video, goes a long way to promote you business. Existing client testimonials boost confidence in a potential client and provide valuable information about your services from real clients. These types of trust elements speak for your veterinary practice in ways you simply cannot. Video testimonials are especially valuable because they show a real person who has benefited from your services and they do a great job of humanizing your practice.
“Videos in universal search results have a 41% higher click through rate than plain text results.”
-aimClear, August 2012
In our blog “How to Ask for a Video Testimonial,” Jamie and Eunice addressed how uncomfortable many business owners are when asking clients for testimonials. However, once you have gathered the moxy to ask a pet owner to be an advocate for your practice, you might be asking yourself…now what? Below is a list of do’s and don’ts to help you prepare for recording video testimonials.
Preparation is essential. What do you want the final video to look like? Do you want to have one pet owner showcased in the video or do you want a compilation of several pet owners providing testimonials?
What types of things do you want your clients to focus on? Have questions ready but be understanding that they may not elicit the response you want. Prepare questions that give your clients and idea of what topics you would like their testimonials to cover. Have an example of a desired quote to show them.
Be sure to capture all the necessary audio and b-roll footage of your client while they are on site. Keep in mind the purpose of your video and determine if you have captured the appropriate footage to meet this purpose.
While it will vary by video, having multiple people in a video can take away from the overall goal. If you have a husband and wife who agree to provide a testimonial, find if they both plan on talking. What will the other person be doing while one is talking? Will their answers and interactions complement each other?
Even pet owners who agree to shoot a video testimonial may still be camera shy. Create a comfortable environment and start off with some easy questions. Ask things like who they are, what they do, and what they like about your business are great places to start.
Let the client know they don’t need to explain what your business offers. Although sincere, a client might not provide the best explanation of your services. Instead, ask them to share what their experience has been like with your veterinary practice.
A video testimonial is a great way to boost your business. While there is no perfect video strategy, these tips will help you get a start in the right direction. At the end of the day, you know your practice and your branding best. Be sure to have fun with filming and interacting with your client. Doing so will strengthen your client-doctor relationship and will help you to build new relationships.
For more information on veterinary video testimonials and video marketing, call 1-800-IMATRIX today!
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